Tarek Rizk

Partner & Senior Director, Creative Services

Tarek loves the challenge of taking on a thorny problem and collaborating with colleagues and clients to find the best digital solution.

Bio: Tarek Rizk

As the Senior Director of Creative Services, Tarek strategically leads a team of talented creators, helping clients inform, activate and inspire their online audiences with powerful messaging.

With more than 20 years of experience, Tarek has gained rich knowledge in effectively telling an organization’s story. He expertly immerses himself in the fabric of each client, absorbing the voices, stories and nuances to craft compelling, action-driven content, strategies and campaigns.

Previously, Tarek ran his own consultancy working with a range of clients including the National Constitution Center and Save the Children Action Network. He also served as vice president for communications at NARAL Pro-Choice America, and before that, as director of digital at the Aspen Institute. There, he launched and built their vibrant social media presence and helped establish and grow the digital presence and video coverage of the Aspen Ideas Festival. He is the founding editor of the Aspen Journal of Ideas and the Five Best Ideas of the Day. Earlier in his career at Aspen, Tarek helped establish the Aspen Planning and Evaluation Program, which continues to help advocacy and public information campaigns as they plan and measure the impact of their work.

A native of Pittsburgh, Tarek is a graduate of the American University in Washington, DC and lives in Alexandria, VA with his wife Nayna. He is the proud father of three delightful kids.

Desert island food?

My wife’s chicken curry with cashews.

What’s the best part of your job?

Working with a team and helping people discover and strengthen their own talents.

What technology innovation made the most impact on your life?

I think I’m at the exact right age to appreciate the iPhone. So much of the work I’ve done in the last dozen years has been made accessible — and sometimes even made possible — by the iPhone. Web video, social networking and so much that defines our digital lives today would be the exclusive property of nerds if it weren’t for the iPhone.