Making Social Media More Mobile
August 1, 2018
One of the beautiful things about social media is that it’s completely portable. If you have your phone, you have the entire social media universe at your fingertips.
New in Digital is a blog series dedicated to highlighting digital news from across the web and explaining what those developments mean for organizations in the public affairs environment.
One of the beautiful things about social media is that it’s completely portable. If you have your phone, you have the entire social media universe at your fingertips. Facebook wants to make it easier to create content on the go while several tech companies are working together to create an open-source data portability platform, enabling more cross-platform communication — and maybe letting users leave a platform all together.
Twitter focusing on election integrity
The past few months, Twitter has been revamping their verification process to improve the platform as a whole. However, the company recently announced they’re pausing work on that to focus on election integrity in time for midterm elections in November.
Twitter’s head of new products said election integrity is Twitter’s highest priority and once progress is made, the company will pivot back to improving its verification process. Given the continuing news of possible Russian meddling in U.S. elections, everything these platforms can do to safeguard democracy is welcome.
Creating Facebook ads on mobile
The Ads Manager app now has the ability to create and edit ads on a mobile device. The app has the same functionality as on desktop, so this provides more ability to create compelling ads while on the go.
The app has tools like image cropper, templates, color filters and more, which allows for more creativity while creating ads. Facebook clearly wants to empower brands (and overworked social media managers) to use the platform more and keep ad inventory current and fresh.
The Data Transfer Project
A new project founded by Facebook, Google, Twitter and Microsoft is aiming to create an open source data portability platform any online service can join. Launched in 2017, the Data Transfer Project will allow users to “directly transfer data in and out of a participating provider” rather than downloading copies of the data.
This tool isn’t ready for use yet. If this project succeeds, “it could lower the barrier for people to experiment with new apps.” It would allow individuals to easily transition from app to app without having to re-enter their information and re-link different sources of information.
Social media companies must balance responsibility to the public with pressure on the bottom line. Twitter’s moves to shore up its role in election integrity are important to our political future; Facebook’s recent troubles mean it has to find a way to sell more ads (its actual product), so they’re empowering mobile users to create ads on the go.. The Data Transfer Project has the potential to make maneuvering through the digital ecosystem more seamless for users, but that won’t be known until it’s released.
Stay tuned for more New in Digital posts.